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TheMost Effective Wayto Reach More Than150,000 Families inCalgary & Area
|About Calgary's Child|Our Readers|Demographics||A Wealth of Resources||Editorial Calendar||Contact our Sale's Department|
About Calgary’s Child Magazine...
Published six times per year, Calgary's Child Magazine is recognized by Calgary parents, health care professionals, educators and caregivers as the source for news and information about issues, classes, activities and support for families in Calgary and the surrounding communities. Locally owned and operated, Calgary's Child Magazine is written for Calgary and area families by Calgary and area families. Since our birth in 1994, our growth has been phenomenal. Our magazine gains its strength and credibility from its local roots. Each issue carries a local monthly calendar of events and strong coverage of local issues written exclusively for Calgary and area parents of children ranging in age from prenatal to the early teens.We are privileged to have more than 100 Calgary and area writers, as well as recognized regional and national experts, authors and journalists share their knowledge to help build our network. Regular featured articles from best-selling authors and parenting experts including Elizabeth Pantley, Ann Douglas and Tracy Lyn Moland as well as local Calgary parenting and childcare specialists in their fields ensures Calgary’s Child Magazine continues to provide the best possible resources and trusted information for readers. Our supporters and contributors include the Calgary Health Region,The City of Calgary Recreation, Calgary Public Library, Alberta Children's Hospital Foundation, the Calgary Catholic School District, the Calgary Board of Education, Calgary’s Police, Fire and EMS Chiefs, plus many more respected business and community organizations. Each issue includes one of our highly anticipated and well-loved guides and features; these include our Preschool Guide, Health and Wellness Guide, Summer Camp & Program Guides (Part 1 and 2), Birthday Party Guides (Summer and Winter), Summer Family Fun Feature, Class and Program Guides (Sneak a Peak, Fall and Winter), Back to School Feature, New Baby & Childcare Guide and Parents’ Time Out Guide. “All of our editorial is designed to empower parents with information — information they need to make the choices that work best for their families. Calgary’s Child Magazine readers prioritize their spending according to the needs of their children and families. Our readers represent a dynamic group of consumers linked by local buying power and an intense interest in products and services for their children and their families!” Our Readers...Your Target Market...New parents will find Calgary’s Child Magazine at Calgary Health Region Services when their child gets their new baby check-up or when they go in for their immunizations. As their child continues to grow, parents will find Calgary‘s Child Magazine at their pre-school, public libraries and clothing, toy and book stores. In addition, children take Calgary’s Child Magazine home with them from school (one per family) through the Calgary Public and Calgary Catholic School Districts, plus the Rocky View School Division. And if they‘ve missed it at any of these locations, parents will also be able to find it at hundreds more including key stands at Co-op Stores, Sobeys, Canada Safeways, City of Calgary Parks and Recreation facilities (pools, arenas and leisure centres), and major City attractions and play places. They’ll also be able to find it at McDonald‘s, Alberta Children‘s Hospital, YMCAs, plus a variety of agencies that provide support and education to families, our advertisers, supporters and friends. Reader profileCalgary’s Child Magazine readers are dedicated to their families and their communities. A recent survey of Calgary’s Child Magazine readers describes the typical Calgary’s Child Magazine reader as a university educated, middle to upper income earner. They read our magazine from the perspective of a parent but also as a business professional. Our readers also dine out, attend performances, movies, shows and sporting events with and without their children. They travel, and make purchasing decisions on investments, homes, furniture, computers, cars and more! Our readers are an informed component of our community. They are your friends, family members, neighbors and customers. About the buying power of women“Today, women account for 85% of spending on household goods and personal items,” according to Geraldine Laybourne, chairperson and CEO of Oxygen Media, as reported by Accutips.com. They control most spending on décor, linens, and kitchen gadgets, as well as furniture, cabinetry, carpeting, lighting, and more. Furthermore, women play a major role in purchase of real estate, the biggest investment most families make. Probably one of the most under recognized areas of women’s buying power is in the tool and home improvement industry. A recent survey by the Home Improvement Research Institute found that women are outpacing men in their involvement in do-it yourself projects. Women are also the holders of more than half of all stocks according to Magazine Publishers of America. “Women,” according to a report by the National Institute of Automotive Service Excellence, “are not only becoming more influential in deciding what car to buy, they are also taking over the traditionally male-dominated responsibility of maintenance and repair,” making up between 65 and 80% of auto repair and service shop customers. Women influence 80% of all sales, and 95% of women have the power to ‘veto’ an automobile purchase, according to Ford Motor Marketing. With women being America’s biggest consumers, making 85% of all personal and household good purchases; influencing 80% of home buying decisions; purchasing a substantial amount of tools and home improvement products; making two-thirds of all health care decisions; handling 65% to 80% of all automotive repair and service visits; influencing 80% of car sales with veto power 95% of the time; outspending men on sports shoes and apparel; making up 38% to 72% of the fans at sporting events; and making 80% of all buying decisions, they not only keep the economy from becoming stagnant during times of stability, but also keep the economy from collapsing during recession. – Excerpted with permission from an article researched and written by Kimberly Blaker.
DemographicsAge• 51% of our readers are between the ages of 25-34 • 39% of our readers are between the ages of 35-44 Marital Status• 91% of our readers are married • 9% of our readers are single Income• 10% of our readers have a household income between $30,000 and $45,000 • 15% of our readers have a household income between $46,000 and 60,000 • 20% of our readers have a household income between $61,000 and 80,000 • 55% of our readers have a household income over $80,000 Education• 85% of our readers have a College, Post Graduate or University education Children• 30% of our readers have one child living at home • 69% of our readers have two or more children living at home Of these children. . .• 11% are under one year of age • 23% are one to two-years-old • 31% are three to five-years-old • 21% are six to nine-years-old • 7% are 10 to 12-years-old • 8% are 13 and over Spending: In the next year . . .• 18% of our readers are looking to buy a house or condo • 25% of our readers are shopping for a vehicle • 37% of our readers are planning to take a holiday • 18% of our readers are purchasing a major appliance • 52% of our readers will be buying baby or children’s supplies • 27% of our readers will be buying sports equipment • 21% of our readers will be purchasing camera or video equipment • 28% of our readers are shopping for a new computer • 30% of our readers are looking for new electronic equipment (TVs, DVDs, Stereo, etc) • 34% of our readers will be completing home renovation
A Wealth of Resources For Families...
1. Calgary’s Child Magazine
Calgary’s Child Magazine is proud to host and sponsor a variety of family-friendly events throughout the year. We help make memories that will last a life-time.
Our Annual Family Resource Guide is the most comprehensive parenting support resource available in the city. Inside its pages, you’ll find ‘almost’ everything you need for families right at your fingertips. We’ve compiled the ‘Best of the Best’ of Calgary’s Child Magazine.You’ll find comprehensive listings for preschools, camp and birthday ideas, parenting support services, family fun, retail services and more.
4. Our Website: calgaryschild.com Calgaryschild.com is your source for information for families in Calgary. You can find a variety of local information including archived stories from our magazine, plus our guides, our calendar of events and much,much more.We also have a strategic alliance with Calgaryplus.ca, a one-stop online city guide to events in and around Calgary. 5. Calgary's Child Magazine Annual Parents' Choice Awards Our Parents’ Choice Awards were developed to recognize quality family retailers and service providers in our community. Our more than 150,000 readers vote annually each November for their favorites in over 50 categories.Winners are recognized in the March/April issue and at a special awards event in the Spring. 6. A Wonderful Partnership With Local School Boards Our alliances with the Calgary Board of Education, the Calgary Catholic School District and RockyView School Division continue to flourish. We continue to send more than 40,000 copies of our magazines through the elementary schools and select junior high schools (one per family).This makes Calgary's Child Magazine the only parenting publication formally welcomed in schools through the Calgary Board of Education, the Calgary Catholic School District and the Rocky View School Division. 7. Calgary's Child is Everywhere Calgary’s Child Calendar on CTV & CalgaryPlus.ca In addition to our magazine’s well-loved Calgary’s Calendar, we also have a weekly segment on CTV (generously sponsored by Southcentre Mall) and our Calendar is also featured online at calgaryplus.ca and calgaryschild.com. 8. Calgary’s Child on Global Calgary Morning News Calgary’s Child Magazine continues to reach even more families with our weekly parenting segments on Calgary’s #1 Morning Show. Each Monday and Saturday morning Global Morning News features Calgary’s Child Magazine’s regular parenting segment showcasing one of our expert writers. 9. Calgary’s Child in The Calgary Herald’s – Your City Calgary’s Child Magazine reaches more than 298,000 readers in our very own guest column in Calgary’s biggest and best daily newspaper, The Calgary Herald. We bring you the best ideas in parenting, activities and events around Calgary. Look for us in the Neighbors section. 10. Calgary’s Child on Shine 88.9 FM Listen to Shine 88.9 FM for our Calgary’s Child Parent Tips segments;we help make the job of parenting just a little easier. Calgary’s Child and Edmonton’s Child Magazines are the source for reaching the thriving Alberta marketplace. Contact our advertising team at This email address is being protected from spam bots, you need Javascript enabled to view it for information on how you can participate in both magazines. 12. Calgary’s Child Is Proud To Be A Partner with Welcome Wagon Each issue, the Welcome Wagon hand delivers 2,500 copies of Calgary’s Child Magazine with their gift baskets to New Residents, Expectant Mothers, New Mothers, Brides-to-be, Inter-city Relocation, New Executives and more! 13. Alberta’s Promise and Calgary’s Child We have been recognized as a Promise Builder Partner by Alberta’s Promise.We remain committed to building stronger families and a stronger community. 14. Calgary Exhibition and Stampede Every summer we are proud to bring you the official Family Show Guide for the Calgary Exhibition and Stampede. 15. Tourism Calgary Convention & Visitors Bureau We are proud to partner with Tourism Calgary on the Calgary’s Child Summer Family Fun Travel & Tourism Feature. It has been designed especially for families living in and visiting Calgary. This issue includes editorial that focuses on the traveling family with travel tips, fun hotel games, shopping, accommodations, day trip destinations and more.
Editorial Calendar2008 Deadlines (may vary slightly)
For rates and more information, you can reach our Sale’s Team directly at the following numbers:Barb O’Neill, Sales Manager Laura Dupont, Project Manager
If you have any questions, you can reach us at 241-6066 or by e-mail at This email address is being protected from spam bots, you need Javascript enabled to view it or by mail at #723, 105 - 150 Crowfoot Cr.NW, Calgary, Alberta T3G 3T2 |
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Six times per year, Calgary's Child Magazine brings together a wealth of Calgary's experts. It is recognized by Calgary parents, health care professionals, educators and caregivers as the source for news and information about issues, classes, activities and support for families in Calgary and the surrounding communities. Each issue also features one of our highly anticipated and well-loved guides; these include our Preschool, Camp, Birthday Party, Class and Program, Baby & Childcare, Parents’ Time Out and Health and Wellness guides.
3. Calgary's Child Magazine Annual Family Resource Guide
